Welcome to your concept portal
Below are your designs from Logomonsta, we hope you love ’em! Please scroll to the bottom of the page to leave your feedback or you can call us on (03) 9729 1662.
I wanted to modernise the overall look of the logo and break-away from the use of a background colour for a fresh look. Modernising the burgundy to a softer, warmer tone to still carry brand recognition. Yellow has been removed and replaced with a cool contrasting grey.
One of the best ways for a design to stand out is to do less, so with this in mind I wanted to simplify the look of the current catalogue structure, creating a central focus piece, with just a couple of subsequent sale items. This gives a cleaner overall approach and a more modern-lifestyle image.
Carrying on from this cleaner style, the website introduces more open white space, less abundance of colours, and a more structured focus on product and product categories. I also want to introduce more personality to the brand by using images of staff and customers to make it feel like a place you’d love to shop, this human element is essential in customer confidence and trust.
The EDM structure takes on a consistency to the new website design, so that customers instantly recognise the transition from the site they signed up to, and all communications are professionally designed with a high-end feel for optimal engagement and conversions.