You may have noticed by now that Instagram have added a new look to their much loved app. The new design is inspired by the previous camera icon, evolving the brand to a much simpler 2D icon. The rainbow tag has also been honoured with a warm wash of harmonizing colours that form the basis for the new brand direction. Check out the video below which gives a quick look at how complex and considered even the most simple of logo designs can be!

Each curve, stroke, colour and angle was carefully chosen to create a basis for the next life cycle of Instagram’s branding. This is the exact same stringent process what Logomonsta goes through with all of our logo designs, making sure that what we create for you will be versatile, timeless and grow with you into the future. It will be interesting to see how Instagram uses their new logo, as I’m sure there will be much more rolled out in the coming months.

What do you think of the new branding? Love it or loathe it it’s here to stay! Get in touch with Logomonsta today for all of you logo design and rebranding needs.