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Great Southern

Client

Branding & Website

Date

January 1, 2020

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THE JOURNEY

Great Southern Caravan Hire is all about adventure. Based near Perth in Western Australia, the brand needed to capture the essence of the local coast while inspiring wider travel.

 

Logomonsta had complete creative freedom from the outset and established a clear direction to use earthy tones influenced by the Australian outback, while still feeling vibrant and engaging with pops of bold colour.

THE DELIVERY

The logo was designed with simplicity in mind so it didn't compete with the bold imagery planned to be used in the brand strategy. This worked perfectly across the core marketing elements such as business cards, brochures, social media and of-course website.

 

The website has an integrated booking calendar system that is easily managed by the client and provides the focal point for the build, generating quality leads and growing the business. 

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